Happy October Ramily. I have been sending out a number of Boulder Cards to our team members and want to thank everyone for creating those memorable moments with our guests. Filling out those cards is the highlight of my day so please keep them coming.
On the marketing front we have a number of exciting happenings.
NOVEMBER TABLE TENT – TRI-FOLD TABLE TENT…Coming November 1st
The Culinary, Beverage and Marketing Departments have been busy developing new and exciting items to run monthly through a Tri-Fold Table Tent. Our first Table Tent (November) will feature a “Value” burger option (Dunker), along with a very tasty French Onion Soup Burger (tastes just like French Onion Soup), complete with a Gruyere Cheese crisp.
On the beverage side (Panel #2), we will be featuring a Bloody Maria made with Mi Campo Tequila, and our Hawk-A-Rita.
The third panel will feature our Chicken Bacon Ranch Pizza, along with a “callout’ to be determined.
Our goal is to have these table tents changed out monthly, taking into account new and exciting items that are on trend, craveable, seasonal, and offer our guests new culinary & beverage experiences. This also represents an opportunity to bring back old guest favorites (Santa Fe Rodeo and Whisky Chicken have been mentioned).
If you would like to see something return to the menu (Sante Fe Rodeo, Whisky Chicken), please let us know for future inclusion in our Table Tent program moving forward.
Following the success of our $9.99 RAM Classic, we offered a $15.99 BOGO on 10/9 – which brought in about 525 redemptions company-wide. We would love to hear how this performed at your store! Write to John, Marty and Austin and let us know. Coming up, please note that we have added an extra Kids Eat for $1.99 day to the calendar for Halloween Day (10/31), which we will promote via email and social.
We are excited to begin our rotation of monthly featured items on 11/1! Our strategy here is two-fold: offer one “conversation starter” item that is intriguing and unexpected at a higher price point, and one “value” item that builds on the success of our $9.99 RAM Classic promo. Our “conversation starters” are kicking off with a French Onion Soup Burger – something you truly have to taste to believe. The culinary team is bringing in Gruyere cheese to make this item something special to remember.
To facilitate this program, you will be receiving trifolds for your tables – with one panel dedicated to our two burger items. We will drive additional awareness with paid Facebook and Instagram ads, our website feature sections/homepage, organic social, email blasts, and radio reads in WA.
From August 21st through September 30th, The Ram donated $0.50 from every Hometown Blonde sold to the Hawaii Community Foundation’s Maui Strong Fund. With the help of our guests, we donated a total of $8,600 to the fund. The Maui Strong Fund is providing financial resources that can be deployed quickly, with a focus on rapid response and recovery for the wildfires on Maui. Thank you to our teams for spreading the word about this great cause!
Happy October Birthday to: Jennifer Meehan, JT Tsiantos, Brandon Escovedo, Banger Smith, and Angie Nelson.
A very heartfelt “thank you” to the following team members who celebrate significant anniversaries with their Ramily this month: Amanda Rush (5 years), Joshua Tucker (14 years), Dawn Hammond (35 years), Rebecca King (7 years), Lindsey Laidler (6 years), Gary Withers (5 years), Jennifer Borchers (18 years), Kris Findley (7 years), Brandon Escovedo (6 years), Tim Bunch (25 years), James Cassidy (40 years) and Marty Hillis (27 years). Thank you all very much.
“Caring is a powerful business advantage.”
~ Scott Johnson