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March News From Jeff Iverson
March 1, 2024

Happy March Ramily.  Two big happenings this month.  On the first day of the month, we kick off our 16th annual BURGERAMA.  This year we have three uniquely flavored burger creations, one signature pizza and four featured cocktails.  The first burger on the standout three-paneled table tent is our SMOKED PORK BELLY SMASH BURGER.  Everyone loves pork belly, and this generous pile of the good stuff accompanies stone ground mustard, Roma tomato jam atop a smash grilled Black Angus beef patty.  Yum!  Next, we have the PHO BURGER DIP.  A French roll lovingly surrounds a juicy beef patty seasoned with Pho spice, fresh jalapenos, garlic caramelized onions, cilantro and hoisin sauce with Pho broth for dunking.  Yum Yum!  Rounding out the burger offerings is ROSEMARY’S BURGER.  This treat has a beef patty topped with rosemary cream cheese, onion crisps and roasted jalapenos.  Yum Yum Yum!

Joining the burgers this year we have the BACON CHEESEBURGER PIZZA.  This is just as it sounds and is a killer pizza.  Our guests will love it.  Finally, we proudly feature four cocktails this BURGERAMA.  There’s the FLACA MARGARITA made with Herradura Reposado, lime juice and agave.  Next, we have THE MATADOR which features El Jimador Blanco, a touch of mezcal, pineapple and lime juice.  On the sweet side we are pouring a VANILLA OLD FASHIONED made with Woodford Reserve Bourbon, Tuaca vanilla citrus liqueur and black walnut bitters.  The JACK WHISKEY SMASH with Jack, lemonade and mint rounds out the cocktails this BURGERAMA.  Many, many thanks to all those who had a hand in creating this 16th masterpiece that our guests will love.  Big high fives to the marketing department for such a great-looking BURGERAMA table tent.  The photos, graphics, colors and descriptors are top shelf.  For a little fun, the Home Office placed bets on how the sales of the burgers and pizza will rank. 

March Madness always brings fun and robust sales to our restaurants.  We expect this year to be another record.  Game On!  Make ‘em Smile!  Reasons to Return!  Selection Sunday kicks off the tournament on Sunday, March 17th (St. Patrick’s Day).  With the first games on March 19th all building towards the championship game on Monay, April 8th.  BURGERAMA and March Madness!  Open doors, smiles, great food, frosty beer and thank-yous.  That’s how we cultivate loyal guests.

This March we say Happy Birthday to:  Olivia Hernandes Mancilla, Kirill Lidin, and Earl Jess.

Thank you to the following team members who celebrate significant anniversaries with the Ram this month:  Holly Kalii (6 years), Jessica Yazzie (5 years), Laura Aguirre Torres (11 years), Carlos Santiago (5 years), Amy Westerhausen (16 years) and Dianne Williams (14 years).  Thank you all very much.

“The moment you commit and quit holding back, all sorts of unforeseen incidents, meetings and material assistance will rise up to help you.  The simple act of commitment is a powerful magnet for help.”

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