It is a beautiful spring day during this first week of April 2024.  Major League Baseball just started their season.  The women’s and men’s NCAA Final Four basketball games are this coming weekend.  The first golf major of the year, The Master’s, follows next week.  Then we have the NFL Draft towards the end of the month.  Tons of great events to entertain our guests and drive traffic.  Let’s get our Game On and get those TVs turned to the right channels at the right times. 

                Over the course of the past couple of months, Banger Smith and his menu team have been working diligently crafting our new menu, which will hit the tables the first part of May.  As part of the process, Banger and his team met with store leaders to discuss their markets, trends and efficiency of executing our items.  In my years, this has been the most involved and thorough menu design process.  The result is menus tailored to fit our individual markets.  While the menus will be 85% +/- similar at their core, the balance will be items that leaders advocated for to increase traffic in their restaurants.  We are looking forward to counting huge wins as these new menus, and you and your teams, make ‘em smile and give our guests Reasons to Return.

                Speaking of growing traffic, what can you and your teams do to increase traffic?  Growing traffic is our number one goal now and always.  What can you do?  What will you do?  What ideas do you have?  You do have the ability.  Traffic grows when you believe it.  Get out in your communities, in your shopping centers, introduce yourself and invite folks into the Ram.  Make new friends.  Get your vendors and their friends in as diners.  Visit your local hotels and talk to the GM’s and concierges.  Touch every table and thank your guests for dining with us.  Make sure every guest is either a loyalty club member or signs up during their visit.  Sparkly clean parking lots, landscaping, restaurants and restrooms.  Open doors, smile and say, “thank you”.  Hot food hot and cold food cold.  100% recipe adherence.  Gator Fries.  Every single guest gets a Ram beer greeting.  Every single guest gets a Ram beer greeting.  Every single guest gets a Ram beer greeting.  Every single guest is informed of our current LTOs like BURERAMA.  Every single guest is offered an appetizer and dessert.   What can the Home Office do to help you and your team to increase traffic?  Call or send your ideas to us, please.  The Home Office exists to serve you. 

                One of my favorite things to do is sending out Boulder Cards to our team members who impress our guests.  As you are talking to our guests please encourage them to drop a message on-line telling us about their dining experience and our folks who made them smile.

                Happy Birthday to Becky Stankiewicz, Joshua Tucker and Kristie Webb.

                Thank you to the following team members who celebrate significant anniversaries with their Ramily this April:  Brandon Brocklebank (7 years), Kevin Martinez (38 years), Katherine Rosenthal (10 years), Frank Parascondola (8 years), Darla Shamel (7years), Oscar Mejia Hernandez (6  years), Scott Hull (8 years), Lindsey Liles (5 years), Collin McNees (13 years), Taylor Hopper (5 years), Ramiro Mendiola Hernandez (11 years), Ricky Wilson (8 years), Carlos Guitierrez (10 years), Jason Scalice (8 years), Alfonso Ruiz Garcia (12 years) and Miguel Solano Cobian (12 years).  Thank you all very much.

The moment you commit and quit holding back, all sorts of unforeseen incidents, meetings and material assistance will rise up to help you.  The simple act of commitment is a powerful magnet.

~ Napoleon Hill